Brand Archetypes-eBook Review

Wheel displaying marketing strategies

There are small and large businesses in almost every industry, and they’re all focused on presenting their offerings in a way that makes them stand out. They want to stand head and shoulders above the competition, which is why they place so much importance on developing a brand. From a marketing point … Read more

How to Remove Outdated Content from Yahoo

A screenshot of a Yahoo front page.

Yahoo may not be the search engine giant that it once was, but that doesn’t erase the years where it sat upon the throne instead of Google. And we mean that literally; there are billions of caches from the time Yahoo reigned supreme. Fortunately, despite losing a lot of popularity to Google’s … Read more

Memorable State Farm Commercials

A barn in Indiana, USA

Founded in 1992, State Farm is today known for being a ‘good neighbor’. George Jacob who was a retired farmer and insurance salesman at that time came up with the idea of State Farm. Today, the company owns more cars and homes than any other insurance company in the United States. Many … Read more

7 Ways to Automate the Marketing of Your Business

7 Ways to Automate the Marketing of Your Business

You’ve secured a few new clients and they’re impressed! Business is continuously booming. However, you’re starting to feel overwhelmed by your work calendar; the day seems to run out before you’re able to finish all the tasks on your calendar. That calls for a change. Streamlining marketing efforts can be a challenge … Read more

Using Infographics to Market and Promote Your Business

Using Infographics to Market and Promote Your Business

What are Infographics? An infographic is a visual representation of data and meant to simplify otherwise complex or boring subjects. ‘A picture is worth a thousand words’ explains the philosophy behind infographics as images are easier to understand than plain text and can grab reader’s attention. However, images often lack information as … Read more

7 Best Tools for Keyword Research

7 Best Tools for Keyword Research

Whether you like it or not, it’s hard to build a sustainable website without the right keywords. And that’s the main reason why keyword research is at the core of SEO and internet marketing practices. If you aren’t using or bidding for the right keywords, long-tail or exact match, you could be … Read more

How to Write Data-Driven Content

How to Write Data Driven Content

Many already know what makes a website successful: reader engagement, low bounce rate, social shares, and conversions. And that often leaves you in a sad state of affairs, doesn’t it? You try blogging from personal experience, provide valuable insight, and do everything you can to spread the word about your posts but…you … Read more

5 Tips for Building & Marketing a Business

Tips for Building & Marketing a Business

Setting up a lucrative business is one of the best ways to have a positive impact on the economy, gain financial freedom, and achieve a sense of accomplishment. But that doesn’t imply that it’s an easy task. As any business owner will tell you, it takes a lot of grit and passion … Read more

How to Use Cloud Technology in Your Business?

Cloud Technology

Cloud technology made a loud splash in the world of business when it was first introduced. Basically, it refers to a centralized location on the World Wide Web that stores data and makes it available for access anywhere, anytime, from any device globally. Several organizations have moved their resources to the cloud … Read more

Brand Archetypes: Creating a Strong Brand Identity

archetype quiz

What are Brand Archetypes? A successful brand is built upon its own unique personality or perception in the minds of its customers. Just like a person, the way people perceive about a brand has a huge impact on the success of a business. Although each human is a unique individual with his/her … Read more