How to Remove Outdated Content from Yahoo

A screenshot of a Yahoo front page.

Yahoo may not be the search engine giant that it once was, but that doesn’t erase the years where it sat upon the throne instead of Google. And we mean that literally; there are billions of caches from the time Yahoo reigned supreme. Fortunately, despite losing a lot of popularity to Google’s … Read more

Memorable State Farm Commercials

A barn in Indiana, USA

Founded in 1992, State Farm is today known for being a ‘good neighbor’. George Jacob who was a retired farmer and insurance salesman at that time came up with the idea of State Farm. Today, the company owns more cars and homes than any other insurance company in the United States. Many … Read more

7 Ways to Automate the Marketing of Your Business

7 Ways to Automate the Marketing of Your Business

You’ve secured a few new clients and they’re impressed! Business is continuously booming. However, you’re starting to feel overwhelmed by your work calendar; the day seems to run out before you’re able to finish all the tasks on your calendar. That calls for a change. Streamlining marketing efforts can be a challenge … Read more

Using Infographics to Market and Promote Your Business

Using Infographics to Market and Promote Your Business

What are Infographics? An infographic is a visual representation of data and meant to simplify otherwise complex or boring subjects. ‘A picture is worth a thousand words’ explains the philosophy behind infographics as images are easier to understand than plain text and can grab reader’s attention. However, images often lack information as … Read more

7 Best Tools for Keyword Research

7 Best Tools for Keyword Research

Whether you like it or not, it’s hard to build a sustainable website without the right keywords. And that’s the main reason why keyword research is at the core of SEO and internet marketing practices. If you aren’t using or bidding for the right keywords, long-tail or exact match, you could be … Read more

How to Write Data-Driven Content

How to Write Data Driven Content

Many already know what makes a website successful: reader engagement, low bounce rate, social shares, and conversions. And that often leaves you in a sad state of affairs, doesn’t it? You try blogging from personal experience, provide valuable insight, and do everything you can to spread the word about your posts but…you … Read more

5 Tips for Building & Marketing a Business

Tips for Building & Marketing a Business

Setting up a lucrative business is one of the best ways to have a positive impact on the economy, gain financial freedom, and achieve a sense of accomplishment. But that doesn’t imply that it’s an easy task. As any business owner will tell you, it takes a lot of grit and passion … Read more

How to Use Cloud Technology in Your Business?

Cloud Technology

Cloud technology made a loud splash in the world of business when it was first introduced. Basically, it refers to a centralized location on the World Wide Web that stores data and makes it available for access anywhere, anytime, from any device globally. Several organizations have moved their resources to the cloud … Read more

Brand Archetypes: Creating a Strong Brand Identity

archetype quiz

What are Brand Archetypes? A successful brand is built upon its own unique personality or perception in the minds of its customers. Just like a person, the way people perceive about a brand has a huge impact on the success of a business. Although each human is a unique individual with his/her … Read more

Online Marketing Myths, Debunked

Online Marketing Myths, Debunked

You probably already know that marketing your business online can help you reach as many potential customers as possible. However, not every online marketing tactic may be helpful for your business even if competitors are using the same; but, it doesn’t mean it wouldn’t work at all. The dynamics of digital marketing … Read more

Seven Ways to Improve Your Website Content

Seven Ways to Improve Your Website Content

How to make your website’s content better The not-so-secret of a successful website lies largely on its content. These days in the digital marketing world, digital marketers and publishers are playing the field by producing as much quality content as possible. A website’s content is what makes or breaks a business. The … Read more

Using Instagram for Web Marketing

Using Instagram for Web Marketing

It seems that every kind of social media platform has been utilized for web marketing even if they were not designed to be used in that manner. So you’re wondering, what are you going to do with Instagram? Instagram is a photo- and video-sharing application which has won millions of fans from … Read more

Building an Effective Company Blog

effective company blog

Top Tips for Building an Effective Company Blog Growing an online presence for your company begins with building an effective company blog and website. Think of your website as the foundation for your company online. The blog posts will be the mortar that not only holds up the walls of your internet … Read more

Top Tips for Using Facebook Pages for Your Business

Top Tips for Using Facebook Pages for Your Business

Aim for constant online presence by using Facebook The world of Facebook grows and expands on a regular basis and you need to know the best ways of using Facebook pages for your business. Some activity on social media can take up all of your time without adding much to the growth … Read more

So What is Fiverr Exactly and Why All the Buzz?

So What is Fiverr Exactly and Why All the Buzz?

The buzz on the Fiverr marketplace In the past, you may have heard about Fiverr’s marketplace for services — for a starting fee of $5, and never tried it. Using these services is pretty easy. You sign up, find a “gig” that you like for $5, pay your fee through Paypal (or … Read more

Explaining Web Marketing

Explaining Web Marketing

  Web marketing s not just one concept, but actually a specific category of advertising. This could take on many versions, but web marketing generally means any marketing that a business does online. This could include working on social media platforms, making up email lists, or maintaining a company blog. There are … Read more