After listing, there are multiple steps a seller should take to stay ahead of the game and maximise their probability of success. Given the highly competitive nature of Amazon’s marketplace, these steps are almost non-negotiable and need to be addressed by every seller. Price Testing Testing different price points for your product … Read more
With Amazon, a seller can quickly grow their business by exposing their products to millions of customers in Amazon’s international marketplaces. However, if a seller’s inventory is located in a different country than the Amazon Fulfilment Centre, which is almost always, they will need to ship their products from the source country … Read more
After successfully sourcing a product and creating an account with Amazon, its time to begin listing. Listing quality can be the difference between a successful product and a failure, so it is critical to spend time on this step. If listing a product already on Amazon, a seller can save time and … Read more
Every seller needs to setup a trading account to begin listing and selling their products. Amazon offers two selling plans: Individual & Professional. 99% of private label sellers will need a Professional account but for those looking to start slow or sell intermittently, there is also an Individual account option. Selling as … Read more
Although multiple resources exist to source cheaply manufactured products, one company, Alibaba is head and shoulders above the rest. They are a gigantic online Chinese marketplace with millions of sellers and tens of millions of products available to customise and purchase. If you can’t find a product on Alibaba, chances are it … Read more
Finding the correct product to manufacture and sell is one of the most important steps when selling on Amazon. Generally, a seller should select the Amazon categories they want to sell under based on personal preference and existing knowledge. From there, they should utilise product research tools to find the exact products … Read more
If you are not keen on Amazon fulfilling your orders, other options exist. These are Fulfilment by Merchant and Seller Fulfilled Prime. Both require the seller to manage the inventory, handling, shipping, and support for every customer. However, there are also other differences which are detailed below. Fulfilment By Merchant (FBM) Fulfilment … Read more
The Amazon FBA program offers storage, packing, labelling and shipping services to sellers. It helps them scale and grow their businesses through Amazon’s worldwide fulfilment network. Of course, it’s not all wine and caviar. FBA still comes with its challenges for sellers. These although, sometimes unrealised, are still disadvantages. Pros of FBA … Read more
Amazon describes it best “You sell it, we ship it.” Essentially, sellers store their products in gigantic fulfillment centres and Amazon staff pick, pack, ship, and provide customer service for those products. Amazon FBA allows sellers to leverage one of the most advanced fulfilment networks in the world. Which in turn, helps … Read more
Although it sounds easy enough, most entrepreneurs do not spend the time required to build a coherent brand. This can have a massive impact on your business. Image is everything. A cheap logo, weak name or even a jarring colour scheme can be detrimental to success. Poor branding can be the final … Read more