Part 1 – Branding Your Business

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Although it sounds easy enough, most entrepreneurs do not spend the time required to build a coherent brand. This can have a massive impact on your business. Image is everything. A cheap logo, weak name or even a jarring colour scheme can be detrimental to success. Poor branding can be the final … Read more

Amazon Barcodes Explained

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Amazon uses barcodes to identify and track inventory throughout the fulfilment process. Every item sent to an Amazon fulfilment centre requires a barcode. When a seller is first exposed to Amazon barcodes, the different acronyms (UPC, EAN, GCID, FNSKU, ASIN) can be a little overwhelming. Fortunately, when broken down and explained they are … Read more

International Amazon Sellers

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Using the Amazon platform, sellers now have the ability to trade outside of their own countries. When selling on Amazon as an international seller, there are important requirements sellers must follow to ensure a great experience for customers. Understanding and complying with these requirements is essential for successful international selling and is … Read more

Comparing FBA & SFP

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Although both Fulfilment By Amazon (FBA) and Seller Fulfilled Prime (SFP) benefit from the Amazon Prime program, they differ in many ways. Every seller should carefully evaluate these differences and utilise the program which best meets their overall business needs. See the main differences below: Fulfilment The most obvious and significant difference … Read more

Before Starting an Amazon Business

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Starting an Amazon business can be a life changing and lucrative venture. It can provide you with the work/life balance you desire, a supplementary source of income or even replace your primary income if you are successful enough. But before you jump in, you must consider all the factors involved in starting and … Read more

Welcome to the Jungle

The world of Amazon is constantly expanding. Every year, the number of sales on this platform increases with more and more consumers using it as their online shop of choice.  Currently in the United States, 50% of all online purchases are made on Amazon, with that number predicted to increase into the … Read more