What are Infographics? An infographic is a visual representation of data and meant to simplify otherwise complex or boring subjects. ‘A picture is worth a thousand words’ explains the philosophy behind infographics as images are easier to understand than plain text and can grab reader’s attention. However, images often lack information as … Read more
Whether you like it or not, it’s hard to build a sustainable website without the right keywords. And that’s the main reason why keyword research is at the core of SEO and internet marketing practices. If you aren’t using or bidding for the right keywords, long-tail or exact match, you could be … Read more
Many already know what makes a website successful: reader engagement, low bounce rate, social shares, and conversions. And that often leaves you in a sad state of affairs, doesn’t it? You try blogging from personal experience, provide valuable insight, and do everything you can to spread the word about your posts but…you … Read more
Setting up a lucrative business is one of the best ways to have a positive impact on the economy, gain financial freedom, and achieve a sense of accomplishment. But that doesn’t imply that it’s an easy task. As any business owner will tell you, it takes a lot of grit and passion … Read more
Cloud technology made a loud splash in the world of business when it was first introduced. Basically, it refers to a centralized location on the World Wide Web that stores data and makes it available for access anywhere, anytime, from any device globally. Several organizations have moved their resources to the cloud … Read more
What are Brand Archetypes? A successful brand is built upon its own unique personality or perception in the minds of its customers. Just like a person, the way people perceive about a brand has a huge impact on the success of a business. Although each human is a unique individual with his/her … Read more
You probably already know that marketing your business online can help you reach as many potential customers as possible. However, not every online marketing tactic may be helpful for your business even if competitors are using the same; but, it doesn’t mean it wouldn’t work at all. The dynamics of digital marketing … Read more
How to make your website’s content better The not-so-secret of a successful website lies largely on its content. These days in the digital marketing world, digital marketers and publishers are playing the field by producing as much quality content as possible. A website’s content is what makes or breaks a business. The … Read more
It seems that every kind of social media platform has been utilized for web marketing even if they were not designed to be used in that manner. So you’re wondering, what are you going to do with Instagram? Instagram is a photo- and video-sharing application which has won millions of fans from … Read more
Top Tips for Building an Effective Company Blog Growing an online presence for your company begins with building an effective company blog and website. Think of your website as the foundation for your company online. The blog posts will be the mortar that not only holds up the walls of your internet … Read more