A business relies on identifiable items like words, sounds, logos, and color schemes for building its brand. When such an item has been established as exclusive to a specific brand, it needs to be protected from unauthorized use by others. That’s when it becomes essential to register a service mark or a … Read more
Introduction Raising money for charities is not only a great way of contributing to the community; it also boosts employee morale and builds trust. Reasons behind fundraising for charities are pretty obvious, but what’s tricky is how to raise that money. Every workplace has a different culture and work environment, which means … Read more
Are you drowning in debt and struggling to find ways to pay it off? Don’t worry, you are not alone in this battle, as a recent study shows thatalmost 70% of the American households have some form of debt. It may sound counter intuitive but paying off debt is actually a great … Read more
Approving any request by saying yes may seem like a good thing and many people find themselves saying yes more they should because they are optimists by nature or they just do not want to disappoint others. But saying yes when you shouldn’t may hurt your health, effectiveness, and credibility if you … Read more
What are Infographics? An infographic is a visual representation of data and meant to simplify otherwise complex or boring subjects. ‘A picture is worth a thousand words’ explains the philosophy behind infographics as images are easier to understand than plain text and can grab reader’s attention. However, images often lack information as … Read more
Whether you like it or not, it’s hard to build a sustainable website without the right keywords. And that’s the main reason why keyword research is at the core of SEO and internet marketing practices. If you aren’t using or bidding for the right keywords, long-tail or exact match, you could be … Read more
Many already know what makes a website successful: reader engagement, low bounce rate, social shares, and conversions. And that often leaves you in a sad state of affairs, doesn’t it? You try blogging from personal experience, provide valuable insight, and do everything you can to spread the word about your posts but…you … Read more
Ever heard the saying, “Two hands are better than one”? It’s never truer than in the case of two companies partnering up to stretch their promotional dollars and reach. Even the most time-pressed organizations can generate more leads and gain additional customers with little effort through creative cross-marketing campaigns. These campaigns can … Read more
Individuals don’t need to launch a new business to be recognized as “entrepreneurs”. In fact, purchasing a company, running and scaling it for a while, and selling it off at the end might be a better option. In fact, if you’re lucky enough to acquire a turnkey business, you can forgo the … Read more
Establishing a promising new company is great – but what’s next? You probably require a team, a custom website, some space for running your operations, and, of course, enough funds to cover your monthly rent and salaries. All that means you need to raise funding if you really want to get your … Read more