Whether you like it or not, it’s hard to build a sustainable website without the right keywords. And that’s the main reason why keyword research is at the core of SEO and internet marketing practices. If you aren’t using or bidding for the right keywords, long-tail or exact match, you could be selling your business short on its potential success. Another reason why keyword research is necessary is that it allows you to set up a viable content marketing strategy. By determining what keywords you should optimize for, you’ll be giving your blog posts/whitepapers/case studies/editorial pieces an excellent opportunity to be seen.
If you’re unsure how to get started, that’s where keyword research tools come to the rescue. Here’s a detailed list of the x best keyword research tools out there.
1. Keyword Tool:
As evident from its name, this tool is specially designed and developed for keyword related actions. It is available in different languages but doesn’t offer as many options as SEMrush. Keyword Tool quite useful and provides suggestions related to any keyword query along with the CPC, Adwords and search volume.
The tool also supports keyword searches of various kinds and shows search volume for a variety of search engines. For instance, it also provides you with suggestions for Bing, Amazon, YouTube, eBay, and Bing.
KWFinder is a tool that has a similar nature to Google AdWords. The results generated by this tool. However, its capability is more robust in specific instances. For example, it allows you to apply manual filters, which helps in fine-tuning the results you get for different phrase combinations. Also, KWFinder provides users with the following results: CPC, number of searches, and the volume of search according to time. A unique feature of this tool is that it will collect and extract information for you from the top-ranked websites. Additionally, it offers information on external links such as how many links are attached to any site, as well as the number of visits they get every month.
3. Google AdWords:
This is what most novices use when they conduct keyword research for the first time. The reason why the majority of website owners rely on Google AdWords is that it is owned by Google. The search giant integrates it with their Google AdWords platform, as well as recommends it through ads, mobile sites, etc. It allows you to begin by searching phrases or keywords related to your services or items. The Keyword Planner then goes to work by finding the keywords that are most relevant to your site. It also gives you a list of related keywords, the bidding price, and more. When you come across the keywords you like, you can save it inside your Google AdWords account and share your findings with others. In addition, Google AdWords keyword planner allows you to create ad groups. Lastly, users can set a bid for each keyword before they activate their campaign.
As you might be able to figure from its name, it’s a keyword spy tool that offers keyw0rd-related information on your competitors. It’s one of the best tools you could use to know what keywords your competitors are using to rank high in Google. After you type your competitors’ domain address into the search bar, it will return a result that showcases the keywords they’ve been using. You will also see information like how effective those keywords are and what search volume your competitors have been able to attract by using those keywords. Additionally, SpyFu has functionality for spying on your competitors for search engine optimization research purposes. It investigates their keyword campaigns, which gives users an advantage in their own SEO strategy. All the data is presented in helpful reports, which can be branded with your company’s tagline and logo.
This is an all-in-one SEO tool that was first introduced in 2013. It contains a total of four modules covering Site Audit, Competitor Analysis, Rank Tracking, and Backlink Analysis. In terms of keyword research, it gives users an “Overview” report when they enter their keyword into the search bar. The Overview report gives information on SEO Research, PPC Research, Content Marketing, and SERP analysis. SEO Research includes keyword selection (matched keywords), Top Pages, Search Suggestions, and names of competitors who are trying to rank for the same keywords. PPC Research includes ad research reports as well as ad examples. Additionally, questions from Ask The Public are presented in the content marketing report. Hence, you get everything you need to research and pick the right keywords for your website.
Aherfs occupies the top rank when it comes to keyword localization and diversity. With a database hosting more than 5 billion keywords more 200 plus nations, it can offer keyword ideas that you’d never otherwise be able to come up with. To get started, all you have to do is enter the seed keyword and switch between 5 keyword algorithms that suggest ideas. The algorithms reveal things like phrases containing the primary keyword. You’ll also see phrases that contain terms present in the main keyword, as well as recently searched phrases with the exact-match primary keyword. Each algorithm presents users with thousands of ideas for the primary keyword. And using Aherfs’ rich set of filters, it is possible to eliminate unnecessary keywords in just a few clicks. You also get to see what keywords your fiercest competitors are ranking for; just add their website URLs to Aherfs’ Content Gap report. Additionally, Aherfs allows you to enable email notifications to stay tuned for minor drops and rises in your keyword performance.
This tool offers information on the number of searches made while using keywords and along with the cost per click price of the searched keywords. Users also get data on the keywords that are used in the phrases as well as keywords that are similar in nature to the primary keyword. If you reluctant to spend time on keyword research, then you can use SEMrush’s Keyword Magic Research tool. It offers advanced search criteria such as:
- An exact match or general match for primary keywords
- Volume Range
- CPC Range
- Word Count
- Competition Level Range
SEMrush has been evaluated by several industry experts who find quite effective and useful as it can be used for keyword research, planning, suggestions, data analysis and etc.
Over to You
Keyword research is a time-consuming process. Previously, site owners had to gather everything manually, and it would take hours to put everything in a single frame. Fortunately, keyword research tools allow you to do the same in less time. The seven tools mentioned in this list would assist you in finding popular keywords within a matter of minutes.