What is Tumblr and what can it do for your online business?
Tumblr is a blogging platform that has become one of the many popular social networking sites today.
The main reason it is popular is its ease of use. It’s easy to post pictures, text, links, and other multimedia formats. Users can also create as many blogs (in just one account) as they’d like and customize their profile by choosing from a bunch of themes (free themes and premium themes for a price), as well as creating their own username and URL. Like other social networking sites, Tumblr allows people to like other users’ posts, to follow other users and be followed by them as well. Users can create tags, comment on their posts and re-post the entries (“reblog”) to their own profile page.
Tumblr’s dashboard tool for posting in different formats
What’s unique about Tumblr is that it gives an opportunity for users to post in different formats using the Tumblr dashboard tool
Like Twitter, Tumblr is a microblogging site which makes posts quick and easy. Tumblr, on the other hand, is also similar to WordPress or Blogger as it allows users to post other content like photos, links, audio, and video. Its easy flow and highly visual appeal are a plus. Tumblr is able to combine the blog and micro-blog together in a way that makes it one of the more popular of the social media platforms.
Some estimates have Tumblr at a total of 96.1 million blogs. It enjoys billions of views every month. It’s no wonder with such a wide audience, Tumblr has become a perfect haven for entrepreneurs looking to market their products and services. Signing up there is also easy, fast, and free. All you need is an existing e-mail address and a password, then you’re good to go. (Of course, it is important to choose a password you haven’t used before and keep track of it so you can access your account whenever it is needed.)
Tumblr: for image-heavy marketing
Once you’ve signed up, you may be free to post quickly and freely. You must consider a few things, though.
Since the majority of Tumblr’s visitors are teens and pretty much under 40, you need to know the demographics for your product. But even if your business isn’t geared for younger people, you don’t have to have that be the only benefit of using the platform. Tumblr is indexed by search engines, therefore your blog’s visibility can be accessed on Google, Yahoo!, or Bing. Tumblr is SEO-friendly, which helps to position your blog in the search engine results.
If you’re an entrepreneur who relies on image-heavy marketing, then Tumblr might be the perfect spot for you. For instance, if you own a pastries shop, post your best pictures of your own best-sellers and other baked goodies on your Tumblr dashboard – more helpful if you add captions on your pictures, too. Posting videos about your business also serve a great advantage. A lot of Tumblr users are major foodies as well, so they will check out your blog and your posts if they are visually interesting.
Searching and sharing posts on Tumblr
When you post, it’s important that you place tags in your posts (for example, “red velvet” or “cupcake”) so that your blog will show up in searches. To add tags, simply go to the bottom of the post and add your tags. Be sure to add a comma between them.
Searching on Tumblr is a popular way to find interesting posts related to topics that interest the user. The proper use of tagging is critical to help users find your blog posts.
If you have a Facebook, Twitter, or Instagram account, you can share your Tumblr posts to your these additional sites. This is easy to set up and configure. It helps to promote your posts and content throughout your social network.
If you want to track your blog’s performance and progress, you can link it to Google Analytics. You can track your blog’s traffic, search keywords being utilized in popular posts and more.
Tumblr on-the-go
Tumblr can also be downloaded as a mobile app for your smartphone and tablet so you can check and post to your blog whenever and wherever you go.
Since Tumblr is also a social networking site, it fosters interaction with your followers (and also non-followers who have just discovered your posts, for instance), therefore improving your social network. If you are an entrepreneur who wants to expand your online marketing, Tumblr is a great option for your business.