The social media tools for your web marketing campaign
You are wondering about what tools the most successful marketing pros use. In order to make more out of your Internet marketing campaign, explore these five wonderful social media tools that can help you market your business. These tools are helpful particularly if you’ve just started or are running a small business and you want to promote it to extend its reach to potential clients.
1. Google Analytics
Google Analytics (launched in 2005) is one of the most trusted tools in web marketing. If you’ve already got a blog or a website and you don’t have this yet — well, you should! This free-enterprise analytics tool will provide you accurate reports not only regarding how many visits you have had to your site or blog. Google Analytics will also tell how many visitors you have, where they come from, how long they linger on your website, etc. In 2011, GA also added personalized dashboards and real-time stats, as well as added a social media analytics report. These features will help you track the number of visits and the visitors to your website, as they happen. Sure, there are other analytics tools out there but we think that Google Analytics is the one that the majority of business persons, bloggers, etc., rely on to monitor how well their website performs.
This is one cool social media tool which helps you track followers and followings on Twitter especially if you’re building a growing large number of them that they’ve become really unmanageable. ManagFlitter also allows you to find relevant people to connect with, unfollow inactive accounts or accounts that are mere spams, create a schedule and post tweets at the best times where followers are likely to see your updates, and many more. If you want to manage your Twitter account, ManageFlitter should be it.
Social Oomph is also another great tool to manage and schedule your Facebook, Twitter, and LinkedIn posts. It not only allows you to just load and schedule tweets, for instance, but you can also make them appear again with just one application. This will save you much time and burden from doing the task of continuous scheduling.
Another powerful social media tool, this one allows you to easily post and share Facebook, Twitter, LinkedIn, Google+, and App.net updates. Just like what ManageFiltter does, it allows you to post your updates at optimal times when your followers are likely to be present. For instance, even if you’re asleep at that particular time, or if you’re busy with your other ventures and activities, your scheduled and queued posts will show up and recur at hours when your followers from other parts of the globe are active checking their own accounts. This is done by just a few clicks on Buffer, and Buffer will take care of the rest.
If it’s all about “me, me, me!” then you’re missing the point of social networking. It’s not just about sharing your own content but sharing others’ content, too. People are more likely to be interested in you if you are interested in others, through sharing their content. This makes you a well-rounded and more appealing individual in the social networking world — and people will most likely invest in you as a result. If you find a great content that’s connected to your interests or field, then it’s really worth sharing. You can do this with Feedly, which allows you to share great content with your audience. Not only does Feedly allow you to subscribe to RSS feeds to keep you and others informed on the latest industry blog posts or news, but you can also use this tool to discover fresh content that’s related to your interests.
Hootsuite is another popular social media monitoring tool that also comes free. It tracks your activity across several social networking sites such as Facebook, Twitter, Google+, LinkedIn, and WordPress. Scheduling posts from different social media accounts is also a breeze with Hootsuite. It also allows you to delegate tasks in case there’s also someone else who co-manages your social media accounts.
If you are interested in doing more with your social media accounts, but find the task takes too long, one of these social media tools may help. Check them out to see which one meets your needs.