The world of Facebook grows and expands on a regular basis and you need to know the best ways of using Facebook pages for your business. Some activity on social media can take up all of your time without adding much to the growth of your business. Meeting with a social media specialist and learning a few tips can help you make the most of your online presence.
Be sure to keep your business page and your personal page separate. While you must link a professional page with a personal page, the page is set up without visitors to the business page knowing the two are associated.
Develop and use a great cover photo that customers and potential customers will recognize. You may also want to use the company’s logo as the profile picture. By using a business logo and recognizable images on the Facebook account, you will build brand recognition with those coming to your business page.
Five Tips for Using Facebook Pages for Your Business
1. Keep the page up to date. Monitor it daily, if possible, add new content every week at the very least. You will be able to keep your visitors engaged and you will be able to eliminate any spam that tries to work its way into your page.
It is important to realize, that even though posting regularly will keep visitors engaged, it is more important for the content you add has quality. This may mean posting your best blog posts that include meta descriptions which will help with your search engine optimization efforts.
Don’t be afraid to use videos. As was mentioned above, people using internet are, as a general rule, visual in nature. When scrolling through a Facebook feed, most people will click on a video. Create quality video content to engage with your customers. You can even host live videos and communicate directly with those watching. It can be a successful addition to your Facebook account.
2. Use links to connect your Facebook page and your website. Be sure that the links are relevant to your posts and that your Facebook entries are relevant to your website.
Be sure to include a link to your Facebook account on your website. From your website, “Like” any new blogs posts you add to your business blog to encourage others to follow suit. Some plugins, like DiggDigg, will allow you to add a comment when you “Like” a blog post. These are then posted directly directly to your Facebook profile, with a link to the blog post, as well as to your Facebook friend’s news feeds.
Use arrows ( -> ) to point to the links as a subtle call-to-action. You want to be sure to include the entire link in the post after the arrow so visitors know where they’re going when the click the link.
3. Keep your posts on Facebook short and engaging. Pictures are always a great attention-getter, but the content should also add something to the reader. Make sure that the post informs the reader about your product or something related to your product, that it entertains the reader, and that it invites the reader to be a part of your community as well as for them to share the post with others in his or her community.
Pay attention to people who like or share your posts on their Facebook accounts. You don’t have to follow suit and visit their pages, but it could be beneficial if you do. Be careful, however, to “Like” their content which relates to your business, products, or services.
4. Make the most of the applications and options provided. Everything from the images that come up at the top of your fan page to the different notices or events that you can post will help you expand the reach of your Facebook business page.
Learn as much as you can about the options Facebook provides for those with Business pages. There is plenty of information available, so take advantage of it and incorporate it into your Business page.
5. Keep the images and information professional. Facebook is more casual than other internet connections, but business pages should still remain on the professional side of the scale. The information shared through the Facebook page can be fun and entertaining but still remain relevant to the industry niche.
As far as information, or images, being professional on your business page is concerned, it is important to avoid some conversations on Facebook or any other social media platform. Here are a few of the subjects that you may want to avoid on your Facebook account: complaints about customers or employees, unconstructive criticism about any public figures, political opinions, religion, ridicule of specific groups of people, and complicated customer service issues. There are others, too, but these are some it is best to avoid.
Connections, connections, connections!
The most important part of Facebook and other social media on the Internet is it offers you a way to build connections. You want to connect with your potential and existing customers and you want them to share that connection with other connections. Facebook offers a new twist on the old idea of “word of mouth” being the best advertisement.
Developing a strong website that is linked to different social media will help you utilize the newer tools that are available for growing your business. Following the above tips for using Facebook pages for your business will help you take one more step in that direction.