Keywords are the most important element in the field of search engine optimization (SEO) and for good reason. Search engines such as Google, Bing, Yahoo, DuckDuckGo, and others use keywords as their way of including your own website or webpage in their search results. Using keywords can either bring your website to success or failure, depending on how well you use them. Yes, too frequent use of keywords can lead to search engines to seen as spamming. If a site is flagged for spam, it will undermine the quality of your website on the search engines. You have to find the relevant keywords that your prospective customers would like to use in order for them to find your website on the first page of search engine listings. You also need to be sure you use them in natural ways on your site.
To help you find the right and best keywords for your website, you need tools to assist you in doing so.
1. Keyword Discovery (http://www.keyworddiscovery.com)
This is one of the most popular and recommended keyword selecting tools. Keyword Discovery gathers and assembles the statistics of each keywords culled from major search engines – and it covers all of the keywords from all parts of the world. This is really useful especially if you have a business that serves customers around the world because the Keyword Discovery tool helps you in determining the keywords people use in searching for a particular product or service. If you want to get ahead of your business competitors, it’s best to use Keyword Discovery and find out which search words/phrases will help you drive more traffic to your website.
2. KeywordSpy (http://www.keywordspy.com)
As the name suggests, KeywordSpy lets you in on finding out and studying the keywords your competitors are targeting, as well as their SEO and PPC campaigns. Their keyword research and tracking features are advanced and very impressive. If you are in a competitive field, it’s a good chance your competitors are using this tool to check you out, as well.
3. WordTracker (http://www.wordtracker.com)
WordTracker has been around for a long time, and is considered an industry standard in the keyword research field. Since it has been around so long, it is a go-to tool for many website owners and online marketers. And it is no surprise because WordTracker is guaranteed to get keywords results to bolster your rankings on the various search engines. Normally, WordTracker presents you with 200 to 300 words and phrases relevant to your keyword search. Informative and dependable, this is definitely worth your subscription money.
4. Google AdWords: Keyword Planner
Previously called Keyword Tool, Keyword Planner is free; all you have to do is to sign up for an account, even using your Gmail account will work. Though it is free, Keyword Planner still offers an effective enough tool compared to the other paid keyword tools. It is user-friendly. All you have to do is enter a word or a phrase and Keyword Planner shows you a list of suggestions that will be particularly useful for you. As it is a free and simple (and simple-to-use) tool, it doesn’t offer advanced search options but the information that it presents after you enter a particular keyword are relevant enough and certainly useful. Although it is unlikely to be the case, if you are not satisfied with the results you get from this tool, you may want to purchase a subscription to one of the paid services.
5. Ubersuggest (http://ubersuggest.io)
This is a one of the most handy and best keyword search tools available. The moment you type in a particular word or phrase, Ubersuggest will show you different suggestions that are even culled from Google Suggest and other traditional search engines as well as other sources. Google Suggest is a feature in Google that guesses your search in the form of suggestions that show right away, even as you’re currently typing in a search keyword or phrase. This is one outstanding feature of Ubersuggest, giving you more comprehensive data – and it is all for free.
Even if your website has an almost-perfect appearance and content, it will mean nothing if it doesn’t rank high on major search engines. If you use the best and relevant keywords, these will help your website score high on the search engine results. Thanks to these great tools, they will help you in finding out and identifying potential keywords that your prospective customers would likely use.