Small business owners have limited funds that they can delegate to advertising campaigns. They have to spend their money very wisely, and social media is the least expensive method of advertising. It is also one of the most effective methods of advertising.
Should you use digital marketing services for small business to help you create a marketing strategy? The answer is clearly yes because the professionals at these services have invested the time it takes to learn how to use this form of advertising. These services can help you get a higher viewing and a quicker response to your advertising campaign.
There are a lot of benefits that you can reap from social media advertising.
1. Visibility and Brand Awareness
The average person spends 6 hours per day online. They spend 2 of those hours on social media sites. When they see products repeatedly on the social media sites they trust they begin to feel familiar and comfortable with the product and your company.
They see your name so often they start to use it in their conversations that are related to your services. The brand you are trying to establish becomes a household word used to describe the product or service you offer.
2. Puts a Human Character on your Brand
When you are on social media and are engaging with your potential customers they start to consider your brand as a person or a friend. You get to allow them to connect your thoughts, your humor, and your human side.
3. Increase in Website Traffic
Your social media posts and presence will create curiosity and people will click on the hyperlink that takes them to your website pages. Your traffic will increase drastically because people want to know who they are befriending and what that friend has to say on their pages.
4. Lead Generation
Your social media ads will be seen by all of your friends and the friends of your friends. When one of those people asks their friends to recommend someone who sells what you sell their friends will think of you and will link them to your advertisement or page.
More leads are generated by social media “word of mouth” than by any other method of advertising.
5. Low-Cost Advertising
When you compare the cost of advertising on television, billboards, and public locations with advertising on social media you will see that social media advertising costs only a fraction of what the other methods do.
6. Faster Results
When you post a television or another type of advertisement it can take weeks before you really know if your campaign was a success. With social media advertising, you can immediately see how many people are clicking on your link and checking out your webpages.
7. Ability to Change Ad Quickly
A social media ad that is not working can quickly be removed and replaced with a different ad. The same is not true with television, billboards, and such.
8. Profit Increases
Social media advertisements can increase sales and that means more money in your pocket.
This method of advertising works. It is really that simple.