4 Industries Embracing the Hybrid Cloud

The global market penetration for the hybrid cloud is 18.5% these days. That’s a significant number, with more expected to make the move over the next few years.

However, there are certainly some sectors that have been more aggressively pursuing the hybrid cloud model than others. Some industries are making the move to protect their data, while others see it more as a competitive advantage.

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1. Financial Services

It’s not terribly surprising that this industry is leading the way for cloud hybrid adoption. The need to protect sensitive data is paramount.

It was recently reported that the financial services sector is currently at about 21% market penetration and 46% are currently using a more traditional data center model. Also, more aggressive growth is expected in the near future with 91% of financial services organizations surveyed saying that they see the hybrid cloud as the ideal IT model.

2. Retail

The industry with the second-fastest adoption is the retail sector. Overall, they’re seeing hybrid cloud deployments at 21% penetration in the industry, with 93% of surveyed retail companies identifying hybrid cloud as the ideal IT model.

The need for a higher level of data infrastructure goes well beyond the average retail storefront, as customers are now expecting a seamless omnichannel experience for purchases. And of course, the protection of customer data is always top of mind, with 33% of surveyed consumers saying they would stop shopping for an extended period at a retailer after a data breach. Another 19% said they would never do business with them again.

3. Manufacturing

The latest technology is almost always a competitive advantage. The manufacturing companies sector as a whole is still above average, with a 19% penetration. At the same time, the surveyed manufacturers will double their hybrid cloud deployments to 45% penetration in two years, which is 4% higher than the global average.

However, many leading manufacturing companies still have aging legacy IT infrastructures, fearing that they could lose ground and market share while transitioning to newer systems. Nowadays, with the help of IT support, your business in Athens can easily keep up with these industry changes while having better and optimized technology infrastructures. They will help implement and monitor ERP systems to manage and automate all the backend and production processes in compliance with the policies unique to your operations.

4. Healthcare

The healthcare sector is another area that is still somewhat being held back by a need to cling to legacy systems and often-outdated tech. That being said, the need to keep patient data safe, yet accessible, is driving cloud hybrid adoption at an above average pace.

Penetration is currently at 19% and expected to grow to 37% by the end of 2020. Many IT leaders in the healthcare sector are still fighting to make the business case for the hybrid cloud model to budget-conscious boards.

As you can see, even if a given organization has yet to formally move to the hybrid cloud model, the odds are very good that the IT leader within the organization sees the value in it, or views it as the ideal model.


The expected overall penetration is expected to grow to about 40% globally by the end of 2020. How those numbers are spread between industries remains to be seen.